Meta Tags.
Meta tags are used to explain the some features of the document, which are important for Search Engine, such as Title, Keyword and Description.
It helps the people to see the main plan of your website as description through the search engine.
Content.
Content is the most important thing in any website or blog. When Google crawl a website, it reads the content. If the same content is repeated again then Google declare it as a spam or duplicate.
Creating a Site-map
Sitemaps are a great way of telling Google what pages you want to be indexed. Google will index your site regardless of using a sitemap, however, tool mark it is easier for Google to index those pages you want it to do, You can execute page if you really want to, but you can use a generator to create the xml formatted file
SEO Content Optimization.
Website content should be unique like it should be not copied from any other website because Google hates is duplicated content, even worse is duplicated Title and Description (There are important Meta Tags). All the time update your content with new information and try to dig more about your product or article because Search Engine likes new Content and regularly visit your website.
Image Tag Optimization
Alt or image tag can be defined as the HTML tag that is placed as an alternative text in the absence of textual content in a website or a web page. This is done especially in case of pictures and graphic images that are placed in sites and pages.
Google Webmaster Tool
Webmaster tools by Google is a no-charge web service by google for webmasters. It allows webmasters to check indexing status and optimize visibility of their websites.
It has tools that let the webmasters:
- Submit and check a sitemap
- Check and set the crawl rate, and view statistics about how Googlebot accesses a particular site
- Generate and check a robots.txt file
- List internal and external pages that link to the site
- See what keyword searches on Google led to the site being listed in the SERPs, and the click through rates of such listings
- View statistics about how Google indexes the site, and if it found any errors while doing it
- Set a preferred domain (e.g. prefer example.com over www.example.com or vice versa), which determines how the site URL is displayed in SERPs
